Fan engagement features, from strategy to sales
Deltatre provides applications that help on demand and live broadcasters reach and engage with their audience.
I worked with the SVP to help shape a fan engagement strategy that was pitched to the board to secure investment.
I identified short term and long term feature candidates, contributing to both the strategic pitch slides and the UX/UI designs themselves.
The short term features I identified were integrated into the product and adopted by the NFL for one of their live events.
The features were designed in a way that would allow Deltatre to expand their market to content beyond sport (for example entertainment and news).
I also helped port the company's interactive video player product to TV platforms with the Lead UX Designer who had vast experience designing for the big screen.
A slide I wrote and designed in homage to the new, global, digitally engaged audience. The project was about creating added value for our customer's end users so they could increase engagement and reduce churn.
I identified two LiveLike features (our corporate partner) that could quickly be integrated into Deltatre's DIVA product (an interactive video player) and provide additional value for our customer's end users. I delivered wireframes and final designs for Interactive Widgets and Chat. Shortly after release they were adopted by the NFL for one of their live events.
My designs for Interactive Widgets and Chat spanned across platforms making it easy for our customers to engage with their audience on different devices.
I created the final UI designs for DIVA TV. I helped the Lead UX designer with vast TV experience port the product including its flagship timeline feature to big screen platforms. I designed with customer customisation in mind, making sure we delivered on the basics brilliantly.
User flows for Apple TV. Porting the product to this platform was particularly challenging due to the restrictions on the tvOS platform and its ever changing nature.
Initial use case ideation for Interactive Widgets and Chat features to ensure value in a larger market beyond sport.
Preparing the product for self-service
59% increase in lead generation programme